Organized in Seinäjoki between June 30 and July 2 2016, Provinssi Festival, in collaboration with Kalevala Jewelry, is renewing its VIP product range. The result of the collaboration is a silver bracelet band, which serves as the festival wristband for the new Premium VIP product category. An NFC chip is hidden inside the charm to enable various functions to enhance the festival experience, such as making purchases.

As the first Finnish festival to do so, Provinssi launched a system last summer that enabled VIP customer payment by means of a smart chip placed inside a festival wristband. Cashless systems based on RFID-technology have become more common among the leading international festivals and are anticipated to gain ground across the international festival market in the near future.

"We are very excited about the new collaboration with Kalevala Jewelry, which is yet another new opening for us in the festival field. At the same time, collaboration is a natural continuation for our interest towards RFID technology, which has enormous potential within the event industry, not merely as an enabler of wrist payment. Together with the technological openings, this collaboration provides us with a new kind of boost within our constantly developing VIP product range", Provinssi Festival Director Sami Rumpunen says.

Kalevala Jewelry product development is a part of the new Kalevala Innovation Lab function. It provides a platform to develop and test new digital services and functional jewelry with a distinctive design. Innovation Lab acts as an incubator for Kalevala Jewelry, with its best products possibly making their way into Kalevala Jewelry basic collection. Collaboration with Provinssi is one of the first pioneer projects for Innovation Lab. The development work is carried out in close cooperation with consumers and companies within various fields.

"The Provinssi smart bracelet band is a truly interesting opening for Kalevala Innovation Lab. We see functional jewelry as having enormous potential, and the payment bracelet band created in collaboration with Provinssi provides us with a fantastic opportunity to test these functionalities in practice, to collect feedback from users and to further develop these solutions. Developing new solutions to support the festival experience of VIP customers in collaboration with an open-minded organization such as Provinssi has been wonderful", says Terja Koskenoja, Head of Kalevala Innovation Lab and Production Director at Kalevala Jewelry.

A limited number of Provinssi Premium VIP product packages are available. In addition to the bracelet band, the package includes dinner in the Festival VIP restaurant for all the days on which the ticket is valid. Provinssi Festival is organized in Seinäjoki between June 30 and July 2 2016. Among the main acts are Rammstein, Cheek, Biffy Clyro, and another collaboration partner of Kalevala Jewelry, Nightwish.